The Genius Move That Made Burberry Untouchable #innovation #branding
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The Genius Move That Made Burberry Untouchable #innovation #branding
In 1879, a 43-year-old outfitter named Thomas Burberry did something that would change human history forever: he invented Gabardine. At a time when waterproof clothing meant heavy, suffocating, rubberized coats, Burberry used a revolutionary weave pattern to create a fabric that was completely breathable yet utterly impervious to wind and water ...
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