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Ad Flashback - Come Back to Jamaica (1963-1975) Recognizing the uniqueness of Jamaica’s artistic and cultural expressions and their potential to greatly enhance the island’s attractiveness, the JTB adopted an integrated approach to its marketing effort. The use of Jamaica’s fashion, cigars, rum, ceramics, coffee, gourmet foods, jewelry, art, music and culture in its campaigns, gained for the island increased exposure and recognition overseas, primarily in North America. #ministryoftourismja #tou
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Tourism Ad Flashback: To intensify its marketing effort, the Jamaica Tourist Board through its advertising agency Young and Rubicam used the “old ‘Come Back to Jamaica’ theme” to create an advertising campaign which focused on both “the visitor and the product.” Television commercials highlighted Jamaica as a destination for romance, excitement and self-discovery. #ministryoftourismja #tourism #tpdcoja #jamaica #tourismawarenessweek2020 https://youtu.be/qOHpcWz4yuAruis | Jamaica Ministry of Tour
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🎙️ Join the Tourism Product Development Company (TPDCo) this Wednesday, January 24 for an exclusive episode of Jamaica's Tourism Titans! This week's esteemed guest is none other than Professor Andrew Spencer, President of the Caribbean Maritime University, and a trailblazer in the field of tourism. As the former Executive Director of TPDCo and the first full professor in tourism at the University of the West Indies, Professor Spencer brings a wealth of knowledge and over 50 scholarly publicatio
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