How to Turn Company Values Into Behaviors That Drive Results
How to Turn Company Values Into Behaviors That Drive Results
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Everything you've learned about company values might be backwards. Most business owners think their company's mission and values should automatically align. What they don’t understand is that their company’s mission depends entirely on what sits at the top of their value hierarchy. For some owners, business is their highest value. When that's true, company mission and values naturally become one and the same. But what if family sits above business in your hierarchy? Then everything shifts. Your
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