Chipotle: The Complete History in About Three Minutes
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Chipotle: The Complete History in About Three Minutes
Feb 2, 2016
Bloomberg.com
🤯 How Chipotle created an empire with just four menu items… While most restaurants expand their menus to appeal to more customers, founder Steve Ells took the opposite approach. His radical insight? Most fast food restaurants could only serve 50 orders per hour. By limiting Chipotle to just four core items (burritos, bowls, tacos, salads), he created an assembly line that doubled throughput. The result? Restaurants selling 1,000 burritos daily with mastery of execution that competitors couldn’t
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