#DYK BIC has a long history with cycling? 🚲 Our collective appreciation for the sport dates back all the way to 1952 when the first BIC advertising truck appeared in the Tour de France. Fast forward to 2024, and our passion for #cycling is still evident today! BIC's global #HQ in #Paris recently earned the Pro-Vélo employer label, showcasing our commitment to team member well-being through the establishment of secure facilities, pro-bike incentives, and safety measures! 🎉 To learn more about o
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