Since 1907, One Times Square has served as the centerpiece of the New Year’s Eve Ball Drop Celebration, a global moment that is now watched by millions each year. Originally built as the headquarters for the New York Times in 1904, this iconic property in the center of Times Square is transforming into a year-round destination with new experiential attractions as part of a $550 million redevelopment by Jamestown, a global real estate investment and management company and the building’s owner and

FIRST LOOK: The New Times Square New Years 🪩✨ One Times Square hosted us for an advance look at their limited time preview experiences, offering an early taste of what’s to come at the reimagined One Times Square, including up-close access to the iconic New Year’s Eve Ball. Now open to the public, YOU can step inside and explore One Times Square with an option of 3 ticket offerings: 🪩Viewing Deck Take in Times Square from an elevated perspective on the 360-degree wraparound Viewing Deck, with