“When I came up with the inDrive logo many years ago, I had no idea it could hold so many layers of meaning” – @arsentomsky A company’s logo should always reflect company values. That’s why @inDrive’s original identity was not outsourced, but was created inside of the them. We didn’t hire big-city strategists to tell us who we are. We built it ourselves — from Yakutsk, with all the messiness and beauty that comes with staying close to your truth. We’ve made a short video showing different interp