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Edward Bernays and Corporate Public Relations
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C-SPAN.org
He assumed you wouldn't read it. He was right about almost everyone.
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Bernays argues that modern society is too complex for most people to fully analyze every political, economic, or social issue themselves. Because of this, the public relies—often unconsciously—on interpreters of reality: journalists, advertisers, political strategists, academics, and industry leaders. These people form what he famously calls an “invisible government.” According to Bernays, this group: \t•\tFilters and organizes information \t•\tFrames events and issues for public consumption \t•
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