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In 1996, U.S. Marine vet R. Lee Ermey appeared in a Coors Light commercial with John Wayne. Wayne had been dead for 17 years but was inserted into the spot using clips from the 1966 film CAST A GIANT SHADOW. The commercial boosted Coors Light sales by 10%. #ThrowbackThursday | U.S. Naval Institute
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In 1996, U.S. Marine vet R. Lee Ermey appeared in a Coors Light commercial with John Wayne. Wayne had been dead for 17 years but was inserted into the spot using clips from the 1966 film CAST A GIANT SHADOW. The commercial boosted Coors Light sales by 10%. #ThrowbackThursday | U.S. Naval Institute
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