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Nostalgia Video on Instagram: "This 1971 Life cereal commercial, best known as “Mikey Likes It”, was a staple on cable television for years and years. It was such a hit that follow-up commercials aired in the 80s, featuring a now teenage Mikey, one in the 90s with a little girl who won the “new Mikey contest”, and finally, one in 2000 which can either be considered a now adult Mikey, or possibly a remake of the original commercial altogether. The actor John Gilchrist, who played Mikey, now recei
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PepsiCo is reprising the classic Life cereal ad “Mikey Likes It” to generate interest from parents—especially those juggling getting themselves and their kids ready in the morning, including giving them breakfast. https://adage.com/article/marketing-news-strategy/watch-life-cereals-mikey-likes-it-return/2579846 | Ad Age
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Sodaneck on Instagram: "In 1972, Quaker Oats introduced one of the most memorable commercials in advertising history for Life cereal, featuring "Little Mikey." The ad showcases three young brothers confronted with a bowl of Life cereal. Skeptical about its taste due to its wholesome reputation, the older brothers decide to test it on Mikey, known for his picky eating habits—"He hates everything." To their surprise, Mikey enjoys the cereal, leading to the exclamation, "He likes it! Hey, Mikey!" T
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