As your brand grows, relying only on Amazon can limit your flexibility. A 3PL helps diversify risk, unlock new sales channels like B2B and retail, and avoid high storage costsespecially during Q4. That said, Amazon MCF can still make sense early on. If you’re an Amazon-first brand testing new channels, selling small & light products, and don’t yet have a 3PL, MCF is a low-friction way to get started fast. The key is knowing when MCF works best and when it’s time to level up. #AmazonSeller #Amazo