WPP has won Johnson & Johnson’s U.S. and Canada media business, the holding company confirmed to Ad Age.

The deal of the decade redefines revenue dynamics, global markets, and service mix. Omnicom’s acquisition of Interpublic ...

The report highlights the major forces shaping the future of advertising: the continued dominance of digital, advancements in technologies like AI, and regional shifts in traditional advertising ...

Shares of WPP PLC WPP inched up 0.32% to £8.82 Wednesday, on what proved to be an all-around positive trading session for the ...

NEW YORK: Omnicom Group’s planned acquisition of Interpublic Group, creating the world’s largest marketing services holding ...

In its Road to 2025 report, ad conglomerate WPP gathered industry leaders to predict key trends shaping the future of marketing.

Bellan-White reminisced on how she helped businesses embrace a new way of thinking and hopes to do the same as CEO at M&C ...

Deutsche Bank raised the firm’s price target on WPP (WPP) to 1,035 GBp from 926 GBp and keeps a Buy rating on the shares.Pick the best stocks ...

Shares of WPP PLC WPP slipped 1.41% to £8.79 Tuesday, on what proved to be an all-around poor trading session for the stock ...

GroupM added that it expects digital advertising to grow by 12.4% this year, and that in 2025 it will account for 72.9% of total advertising. However, it warned that audio advertising is expected to ...

The Edelman CEO discusses what the holding company merger means for the PR industry and independent agencies like his.

Global advertising spend is at an all-time high. Growth is double-digit in 2024 and expected to remain high single-digit in ...