A Levi’s spokesperson declined to comment Wednesday about the cultural debate that has developed from its new ads with Beyoncé, and American Eagle’s new campaign with Sweeney. Media requests to AEO and its outside public relations firm Shadow were not acknowledged.

Denim aside, this isn't the first time Kelly has taken issue with Beyoncé. In June, the media personality accused the Destiny's Child alum of "playing victim" after Bey included footage of Kelly dissing her in visuals for the Cowboy Carter Tour.

Beyoncé is an "artificial creation" and Sydney Sweeney is a "natural beauty", said Megyn Kelly and Charlie Kirk which ignited backlash.