If you think gaming is just for fun, you’re missing out on branding opportunities
Gaming is more than just a pastime, says Wiktoria Wójcik. It’s a way of life, especially for younger audiences – making it a ...
Rich Peppiatt on taking down the tabloids, Kneecap, and filmmaking
From journalism and the Leveson Inquiry to meeting Belfast-based hip-hop group Kneecap and working with them on one of this ...
Battle Royale at B2B World Fest: Is brand mightier than demand?
At B2B World Fest, brand champions squared up to demand-driven pragmatists to duke it out over which is the prime mover in ...
Lights, camera, brand engagement: why will VVIP experiences be center stage for marketers in 2025?
As marketers increasingly turn their spotlight on next generation experiences to engage audiences, what trends are set to ...
Agency leaders have their say on consequences of Omnicom-IPG deal
A deal of this magnitude will have implications far beyond Omnicom and IPG. Agency heads tell us what they think of the ...
Could brands like BBDO, FCB, McCann & TBWA take a backseat in the new Omnicom?
As the global ad industry adjusts to there now being five global advertising holding companies instead of six, Green Square’s ...
Masterstroke or massive mistake? Sorrell on rationale behind Omnicom takeover of IPG
As the industry digests news that Omnicom is acquiring Interpublic to form the planet’s biggest ad group, S4 Capital boss Sir ...
TikTok files emergency motion to stop US ban – but brands & creators are eyeing the door
TikTok is fighting for its survival in the US, with a nationwide ban looming on January 19. While the company pursues legal ...
Ad of the Day: Penny’s year-end campaign strikes again with powerful storytelling
The German discount grocery chain worked with ad agency Serviceplan again, following award-winning campaigns such as ‘The ...
Enough scoffing, Jaguar’s rebrand is a roaring success in innovation strategy
The Jaguar rebrand is about lots more than an ad and a new logo, says Sonia Abdipour of Bulletproof. It’s about setting up ...
Opinion
AI influencers are here – but will they ever replace humans?
Leaps and bounds have been made in content-creation capabilities thanks to AI. But, photo-realistic or not, Stéphane Allard of YKONE explains why AI influencers might struggle to live up to their ...
After breaking the world’s IT, has CrowdStrike managed to rebuild its reputation?
How do you regain the trust of customers after a glitch in your system brought the world to a halt? The Drum asks whether the ...