The news came just days after Publicis announced in a high-profile video featuring rapper Snoop Dogg and CEO Arthur Sadoun ...

In a global-first marketplace, the stakes have never been higher for brands to connect with consumers across cultures and ...

As we have witnessed recently with Omnicom and IPG merging and Publicis hitting back immediately with news that its LePub ...

In the latest installment of our series demystifying the marketing and media industries’ many job titles, Bloomberg Media’s ...

The spot from TBWA\Neboko emphasizes that happiness isn’t only found in winning grand prizes but also in making small ...

Digital media consultant Mark Challinor continues the News Horizons series by talking to the people shaping tomorrow’s media.

Many people struggle at this time of year. Emma Lane of Revolt explains how brands can use their words and actions to help ...

As we enter into 2025, we should strive to avoid the mistakes of ’24, one of which may well be marketing’s over-reliance on ...

OpenAI has said that Sora adheres to the Coalition for Content Provenance and Authenticity (C2PA) specifications. Founded in ...

Audio advertising has evolved from simple, one-way messages to dynamic, interactive touchpoints that encourage listener ...

As the holiday season heats up, a well-designed loyalty program combined with personalized, data-backed marketing strategies ...

As Australia sets a precedent in banning under-16s from social media, Battenhall’s Drew Benvie asks if Canberra even understands the tech.