Currently, 25% of Indian organisations have a CAIO, reflecting growing recognition of the role as a driver of AI strategy and ...

The report finds in-game ads capture attention for 43% of consumers, while video ads drive 31% of purchase conversions and ...

When executed well, comparative advertising tends to strike a balance between wit and confidence, transforming product ...

The move follows the Bajaj Group’s decision to acquire Allianz SE’s 26% stake in their joint ventures, making the insurance ...

Khar brings over two decades of experience in the automotive sector, having previously held leadership roles at Mahindra ...

realme has announced a collaboration with Warner Bros. Discovery Global Consumer Products to launch a Game of Thrones-themed ...

Creative agencies and brands, including Hero MotoCorp, HDFC Mutual Fund, Asian Paints, and others also received awards across ...

The agency will handle the brand's creative strategy, digital communication, and social listening, creating content to engage the brand’s diverse consumer base.

The duo is expected to feature in the company’s marketing campaigns ahead of the launch of its UPI-enabled payments app in ...

Alphabet said it remained committed to spending around $75 billion this year to build data centre capacity, despite economic ...

The agency will work with the brand to enhance consumer engagement, improve media efficiency, and integrate digital and ...

Alongside other updates, governments and multilateral organisations will now have access to a separate version called Premium ...