With consumption peaking and competition bubbling over, brands like Coca-Cola, PepsiCo, and the newly revitalised Campa Cola are pulling out all the stops to dominate fridges, shop shelves, and ...

Anandani outlined several tech-led initiatives across Kenvue’s portfolio. Neutrogena’s Skin360 uses AI to assess skin types and recommend products, while Johnson’s Baby gift boxes now come with AR ...

Rasika Prashant, Co-founder and CMO of Tata Soulfull, laid out how the brand is redefining the rules of the FMCG scene at the e4m Health and Wellness Marketing Awards 2025. Tata Soulfull, the ...

As part of our new series e4m Do Good, we speak to Shaji Varghese, CEO, Muthoot FinCorp, about the company’s new initiative ...

Sujala Martis, Consumer Marketing Director – India, Platinum Guild International, shares how differentiation, meaning and aspiration for platinum has helped get consumer traction, and more ...

With SMBs accelerating their digital transformation, and e-commerce spending expected to surpass $140 billion in 2024, the challenge for young brands isn’t just visibility; it’s viability, say experts ...

Established in 2003, Pitch is a leading monthly marketing magazine. The magazine takes a close look at the evolving marketing,broadcasting and media paradigm. It provides incisive, in-depth ...

Consumer brands adopting AI have seen boost in sales and social media engagement; connected environments have reset how ...

The programme is part of the Google News Initiative and aims to equip editorial teams with tools and workflows that use AI ...

The Procter & Gamble Company has announced that Shailesh Jejurikar, who is currently serving as the Chief Operating Officer, ...

Many brands are still caught in the conversion trap, pushing for short-term clicks over long-term advocacy, say experts ...

Vikas Bansi on how Himalaya is blending tradition, tech, and trust to shape the new era of preventive wellness ...