Female skateboarders often feel pressured to adopt baggy clothes and masculine aesthetics. Sterre Meijer skates in flowy dresses and crop tops, and still lands difficult tricks that leave viewers ...

Soufiane Bernoukh turns missed shots into punch lines. The basketball player-turned-content creator has built a following by finding humor in the athletic struggles that many players face, but few ...

A-List Me, a talent management agency founded in 2016 and headquartered in Westerly, Rhode Island, now represents nearly 400 content creators while maintaining a singular focus on ethical ...

Steven Bartlett, creator of “The Diary Of A CEO,” and Roxcodes, the former engineer at MrBeast, have launched Flightcast, a platform designed to streamline video podcast distribution and analytics, as ...

Thailand’s creator economy, valued at 45 billion baht (~$1.3 billion) in 2024, takes center stage as the Thailand Influencer Awards 2025 prepares to recognize outstanding digital content creators ...

Underscore Talent, the digital-first management company launched in 2021, has established a dedicated comedy division led by industry veteran Michael Green, who previously co-founded The Firm and ...

A new industry report finds that while 94% of brands engage in product seeding to influencers, nearly half struggle with fundamental execution issues that undermine effectiveness. The study, conducted ...

Universal Music Group (UMG) has launched a proprietary creator marketing application called “House of Carmen,” which pays influencers to post content on TikTok and Instagram, thereby moving its ...

FT Strategies and WAN-IFRA, with support from the Google News Initiative, published a study that categorizes “news creators,” sets out a three-part credibility framework, and delivers a diagnostic ...

MrBeast, YouTube’s most-subscribed creator, has expressed concerns about artificial intelligence potentially threatening the livelihoods of content creators as new AI video generation tools advance ...

Despite 71% of U.S. marketers now investing more than $1 million annually in creator marketing, many brands struggle to scale their efforts effectively. A recent study by global creator-first agency ...

Bonkers Toys has established a methodical process for transforming digital creators into physical toy franchises that compete with established entertainment brands on retail shelves. The company ...