The White House insists the US President “does not want TikTok to go dark” and his team is still pursuing a deal with the app ...

Top marketer Esi Eggleston Bracey reiterated the thoughts of her CEO Fernando Fernandez in promoting the use of “creators’ ...

B2B brands are far less likely than those in B2C to have a dedicated, fully accountable marketing effectiveness team.

The electronics retailer invested in direct marketing channels in its last financial year and moved away from TV spend, as it drove up new and repeat custom.

Anna Greene has been promoted to vice-president of marketing, as Gousto looks to “broaden and strengthen” its leadership team ...

Markey, who was named Marketing Week’s Marketer of the Year in 2023, is leaving Boots UK after four and a half years.

Co-creating experiences with consumers might feel scary at first, but for Mars it has lead to engagement with “no dead ends”, ...