Career Development - Researchers recently identified three key drivers of effective sales training: mentorship/coaching on a ...

Which features do users consider essential in a content management system (CMS)? Which features do they wish their CMS had? Which CMS trends are they interested in pursuing? To find out, Storyblok ...

Marketing automation transforms how companies interact with customers. And as the importance of automation increases, the global marketing automation market is projected to grow to $8.42 billion by ...

If you're competing on price, you'll never achieve maximum profitability. Instead, everyone's job must become value creation. But are you sure that you're providing value to your customers? Even if ...

In business, most people view customer behavior as one-dimensional—something to be observed and responded to. As a result, marketing efforts become only a reactive process. However, what if you could ...

Marketers are no stranger to perfectionism. A second, third, hundredth check on a campaign before you hit send, days of back and forth with the design team over getting an image just right... we see ...

B2B marketers often search for alternative ways to get more organic traffic and breakthrough conversions for business websites. A power page can help. Power pages boost a website's reputation and ...

Apple is the most valuable brand in the world in 2023, with a brand value of $880 billion. Google is the second-most valuable brand ($578 billion), and Microsoft is the third-most valuable ($502 ...

How can you make your brand's Twitter presence more impactful? An infographic (below) from TrackMyHashtag, which was based on this post, looks at strategies for boosting your Twitter marketing.

Many business leaders are worried about filling open job roles, and knowledge workers are increasingly looking to learn and showcase AI skills, according to the 2024 Work Trend Index Annual Report ...

Learn how a data-driven conversion copywriting process maximizes engagement, aligns messaging, and boosts marketing campaign ...

Marketing Strategy - Marketers say the biggest challenge they face with marketing attribution is a lack of expertise, ...