CFOs expect proof of impact. Learn how to build ROI-driven marketing campaign models that align with financial metrics and ...

With the Internet, the Great Recession, and intensification of competition in many industries, the way buyers buy has changed. Buyers are busier, they have more choices, and they are better informed ...

Using the psychological tool of persuasion in marketing can serve as a powerful pathway to influencing customer behavior and relationships - and increasing sales.

Learn how to generate brand gravity and sustain visibility to attract and engage B2B buyers and buying groups across modern ...

Social Media Marketing - This infographic looks at how B2B brands can adapt their social media approaches to focus on ideal ...

Branding - Which major brands are people most likely to recommend to others? To find out, researchers surveyed more than a ...

Analyzing mobile marketing campaign data is necessary to improving future campaigns. Here are some guidelines to ensure you analyze your data correctly.

Marketing Strategy - The most important areas of marketing are the three Ps: positioning, presentation and panache.

How you timestamp your content says a lot about what you think of your audience. Read about the 6 main categories of timestamping and how to boost trust signals.

Explore how creative teams can thrive by blending human storytelling, insight-driven strategy, and AI collaboration to build ...

Customer Behavior - Ongoing economic uncertainty has made aspirational luxury customers more selective about what they purchase than ever. Aspirationals are aggressively prioritizing discretionary ...

Which categories of buzzwords in marketing campaigns are most effective in driving people to visit brand websites? Which ...