Artificial Intelligence - Catch up on select AI news and developments from the past week or so. Stay in the know.

Discover 5 ways to boost event engagement and the AI-powered tools that allow event marketers to measure and act on buyer ...

Generative AI is transforming customer experience (CX) and support, but trust, accuracy, and empathy still depend on people.

This infographic explores how artificial intelligence is bringing about the largest organizational paradigm shift for ...

See why last-click attribution falls short in complex B2B journeys and how multitouch attribution models provide clearer ...

Your go-to for B2B Marketing Training and Consulting backed by data science, psychology, and—our secret weapon—real-world experience. Join 600,000+ marketers who rely on MarketingProfs for B2B ...

B2B buyers say thorough contact information is the content element that best establishes credibility on a vendor website, according to a recent report from KoMarketing and Huff Industrial Marketing.

What Is a Compelling Reason to Buy? A compelling reason to buy is not an elevator pitch (although it should be): Sales thinks of an elevator pitch as explaining what the product does, whereas a ...

How important is outbound sales outreach to B2B firms? Why do they invest in it? Which outreach approaches are used most often? What do firms expect from a successful strategy? To find out, Sopro ...

Creativity can be highly useful in marketing, but it won't get you very far if your message strategy is off the mark. In fact, it's a waste of talent. Your message strategy is the foundation for ...

Coca-Cola and PepsiCo are the the most respected US brands by business decision-makers, according to a recent report from CoreBrand. However, though the two companies top the 2014 list, both are ...

The world of small business is constantly changing. Today, a new wave of entrepreneurs is navigating an incredibly challenging environment with perseverance and optimism. Global insights from Constant ...