Salesforce used Dreamforce 2025 to do more than launch products. It declared a philosophical shift in how companies will ...

AI spend is soaring, yet results lag. Leaders now face the real challenge: turning ambition into ROI through disciplined ...

Highspot’s latest report uncovers why companies pouring resources into AI still struggle to improve sales performance. The ...

AI tools powered by high-quality data are transforming CRM into a revenue-driving engine. When marketing, sales, and service align, real ROI follows. The challenge is to provide timely and relevant ...

Despite increased spending by many businesses, 2025 looks like a lackluster year for customer experience (CX) quality, according to Forrester Research. “For most brands, 2025 will be another year of ...

Studies show that marketers are cautiously investing in generative AI (GenAI) to enhance their marketing technology (martech) stacks. However, a gap between investment and understanding continues to ...

Agentic AI is poised to advance beyond serving as a digital assistant to becoming an independent purchasing agent for businesses. According to audit, tax, and advisory services firm PwC, 79% of ...

Agentic AI’s potential for improving customer satisfaction and streamlining workflows is bolstering its appeal in customer service circles and fueling what could be a US$47.1 billion market by 2030, ...

Businesses drowning in customer and employee feedback can now get straight answers — fast. The latest CRM solution from Netigate, powered by its new generative AI feature Ask AI, lets you ask ...

Sales teams tend to love product demos — and you can’t blame them. Demos can seem like the easiest way to show buyers what a product does and how it does it. The problem, though, is that demos alone ...

The art of automating business communication extends to resurrecting handwritten letters to customers and maximizing the appearance with a robot labor force to produce the correspondence. The ...

Retailers are under pressure to deliver fast, personalized customer experiences (CX) at scale. Many are exploring generative AI (GenAI), but few have successfully implemented it in ways that enhance ...