We spoke with Violife's Global President & Chief Growth Officer about the brand's latest dairy-free cream cheese campaign, ...

The Chief Marketer Network (CMN), a collection of nine leading information brands serving 1.6 million marketing professionals ...

Brands with access to first-party data have launched media networks in recent years across a variety of verticals. The latest from the financial sector is Western Union.

While many brands have rolled back their DEI support in the past year, e.l.f. Cosmetics has done the opposite. It became the ...

Brands with access to first-party data have launched media networks in recent years across a variety of verticals. The latest ...

A new study shows that a majority of sales, marketing and business professionals are struggling to find success with their lead generation strategies. Fifty percent of marketers don’t have a clear ...

In this LinkedIn Live session replay, David Brauntuch, Head of Audience Design at Deluxe, takes us through a series of case studies to demonstrate how marketers are using pilot campaigns to make ...

Pilot marketing campaigns are a critical component of successful marketing strategies, providing a low-risk opportunity to ...

SOV can significantly enhance competitive analysis. This often-overlooked measurement can provide a comprehensive view of a brand’s market presence, helping marketers understand how well their efforts ...