We spoke with Violife's Global President & Chief Growth Officer about the brand's latest dairy-free cream cheese campaign, ...

The Chief Marketer Network (CMN), a collection of nine leading information brands serving 1.6 million marketing professionals ...

Brands with access to first-party data have launched media networks in recent years across a variety of verticals. The latest from the financial sector is Western Union.

While many brands have rolled back their DEI support in the past year, e.l.f. Cosmetics has done the opposite. It became the ...

Brands with access to first-party data have launched media networks in recent years across a variety of verticals. The latest ...

A new study shows that a majority of sales, marketing and business professionals are struggling to find success with their lead generation strategies. Fifty percent of marketers don’t have a clear ...

Pilot marketing campaigns are a critical component of successful marketing strategies, providing a low-risk opportunity to ...

SOV can significantly enhance competitive analysis. This often-overlooked measurement can provide a comprehensive view of a ...

The holiday season is a critical time for small businesses (SMBs). For many, it’s a major revenue driver, helping to meet year-end goals and set the stage for the new year. However, it’s also one of ...

A recent McKinsey report surveying C-suite-level marketing and growth officers from CPG and retail companies revealed what the industry has known for some time: the purview of the CMO has expanded… ...