My YouTube creator obsession has me fascinated by an ongoing trend I’ve noticed in the CTV industry: A lot of companies that ...

DCG's new tool analyzes the given moment – culturally, politically and economically – to understand how to best target its ...

Roku's video advertising business has really been booming lately, as CEO Anthony Wood shared on a call with investors ...

NBCU’s streaming losses were down to $100 million in Q2 from $348 million YOY, representing significant progress toward break ...

Criteo’s Q2 earnings report on Wednesday was marked by flatness. Total revenue for the quarter inched up to $483 million, a 2 ...

"We have a conviction that superintelligence is going to improve every aspect of what we do,” Mark Zuckerberg told investors ...

Over the past decade, fizzy newcomers with social-native branding and keywords like “kombucha,” “prebiotic,” “probiotic” and ...

In the year of the lord 2025, we do not use ROAS.” That was the position of one agency media buyer during a conversation ...

Ride-hailing app company Curb Mobility is bringing TikTok's user-generated content to Taxi TV, its network of more than ...

When used strategically, AI can produce content on par with the quality of marketers' work. What does that mean for the job ...

Kokai transition to Nielsen’s transition to its Big Data + Panel offering, we go inside customers’ challenges with these two transforming platforms.

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...