In other findings, 56% of Google searches are for generic terms and the long-tail accounts for just 3.6% of search demand.

Rand Fishkin shares his thoughts on the importance of creativity, chasing traffic, branded search, social search, and more.

Enhance client engagement with these actionable tips for writing and designing effective agency reports and decks.

Is OpenAI discussing plans for an ad model? Maybe. But don't expect advertising to appear in ChatGPT anytime soon.

The class action lawsuit accused Google of abusing its search dominance to harm consumers and stifle competition.

Google has fully rolled out its recommendations section within Google Search Console. Google launched it as an experimental ...

Learn about the latest AI-powered platform challenging Google's search dominance with interactive, context-aware information retrieval.

Note, you still may not see it if Google does not have recommendations for you. SEO PPC SEO Analytics & conversion Get the newsletter search marketers rely on. See terms. SEO ...

Google Ads introduced a new conversion action called “conversation started,” triggered when users engage with WhatsApp message assets.

Google’s shopping updates, including real-time price comparisons and local inventory searches, are poised to intensify retail competition.

Google's roadmap outlines five planned updates, helping developers and advertisers strategically prepare for major and minor releases.