With AI-driven discovery, brand strength is key. Learn what it takes to be chosen across explicit, implicit, and ambient ...

Newly revealed data exposes how little traffic ChatGPT drives to publishers. Spoiler alert: The gap between visibility and ...

Google is releasing some new ways to book your flights and hotels through AI Mode, plus new tools to plan your travel and ...

Microsoft’s new Copilot-powered Image Animation feature lets advertisers instantly turn static images into video assets.

Gus Pelogia is a journalist turned SEO, currently a Senior SEO Product Manager at Indeed, the #1 job site in the world. He’s ...

Google’s new Journey Aware Bidding model uses signals from the entire customer journey to drive smarter, more efficient Search optimization.

Google’s proposed ad-tech fixes aim to satisfy EU regulators without a breakup, a move that could shape advertiser control across Europe’s digital ecosystem.

AI Overviews can surface harmful content. Mitigate it by boosting brand signals, improving E-E-A-T, and reinforcing ...