The latest research from INSEAD faculty offers novel ways to dissect persistent challenges: decision making under uncertainty, creating value through service encounters, right down to the very ...

Extraction, power and the dark side of the race for AI dominance. “We really need to think of companies like OpenAI as new forms of empire,” Hao said. “If you consider the sheer economic and political ...

When Anna, the chief financial officer of a global manufacturing firm, completed a six-month coaching programme at INSEAD Executive Coaching (IEC), her CEO asked her a simple question: “So, what did ...

Because this transformation is different. AI’s general-purpose nature means it touches every part of the organisation, but there’s no single roadmap to follow because the right application depends on ...

In a large-scale study, we show that the profound and acute economic stress of the crisis affected the mental health of ...

Minority founders often face a paradox: the very authenticity that could differentiate their brand in a crowded marketplace might also limit its appeal. Although 86 percent of consumers say that ...

While the West focuses on large language models, China's fierce internal competition and broader approach may define AI's next chapter.

We’ve all experienced different forms of multi-tier pricing in our daily lives: from an airline offering a range of differently priced economy class seats to a streaming service providing a choice of ...

In systems where authority and accountability don’t always meet, “no” may be the safest word. Loading the Elevenlabs Text to Speech AudioNative Player... In many organisations, especially complex or ...

Identity is central in this process. It determines whether people see entrepreneurship as something that is for them, and how they find ways to navigate the road ahead. Identity matters in everyone’s ...