Their focus on glamour and aspiration makes luxury brands a natural fit for social media. For a while, it was enough to show ...

As an industry, marketing is having a bit of an identity crisis,” said Katie Martin, Senior Marketing Excellence Manager at ...

Influencer marketing (also called creator marketing) is a LinkedIn trend to watch out for. As thought leaders gain a ...

In this article, we explore how established brands are applying CRO tactics and what marketers can learn from their example.

Retailers “want to be easy to work with”, says Michaela Weber, interim General Manager, EMEA at BigCommerce; but the catch-22 is that reducing friction on the road to purchase can lead to a higher ...

We ask four influencer experts to set the scene for social commerce in 2025, including which brands to look out for and strategies to take.

Over the last year, Tesco has been innovating with its customer emails, driving upticks in CTR by incorporating a range of personalised content and promotions.

An annual snapshot of attitudes towards prioritising and measuring marketing effectiveness, Marketing Week and Kantar’s ‘The Language of Effectiveness 2024’, shows a distinct surge in interest towards ...

Arianne Parisi discusses the retailer’s partnership with search solution Algolia and its vision of customer-centric omnichannel commerce.

Non-endemic retail media will be one way in which the channel continues to grow. But can it undermine the shopper experience?

Starbucks has shuttered its Odyssey NFT-centric loyalty scheme. Is this indicative of the declining star of web3, and what does it tell us about rewards?

This course covers the fundamentals of email, from planning to execution and measurement. Includes insight on design, targeting and email in the marketing mix.