Now a bonanza of viewership, the 37-year-old event that launched as a meager presentation of 10 basic programs and has also courted detractors over the years.

Discovery Channel’s “Shark Week” kicks off with a unique twist this year: “Dancing with Sharks.” Hosted by former “Dancing With the Stars” host Tom Bergeron, the show features scuba-diving shark handlers performing underwater dances with hammerhead sharks.

In Bel Air, a limited-time Shark Week refresher beverage is made with blue raspberry lemonade, grenadine and a gummy shark through Saturday, the 13-year-old Flavor Bakery & Cafe cupcakery posted on its website. 118 N. Tollgate Road, Bel Air; 443-371-6664; flavorcupcakery.com.

People can watch Shark Week on the Discovery Channel, but it will also be available to stream on Discovery+ and HBO Max. Hulu also offers live streaming on the Discovery Channel. Discovery recently released its programming schedule for Shark Week.

Shark Week 2025 officially kicks off on the Discovery Channel Sunday, July 20 at 8/7c and over the course of a week of special programming, 20 new releases will premiere on the popular network.