IPG Mediabrands’ Initiative has won shotgun to handle its global media planning and buying duties. Volvo spends north of US$500 million ($804 million) on global media each year, according to ...

Caitlin Clark and Kate Martin's girlfriend Claire Gransee embraced being part of Kate Martin's memorable 2024.

Forty years on from Renault’s Cars to Live In spot, Publicis Conseil has created a 'sequel' that promotes the brand’s state-of-the-art E-Tech electric range.

“In 2025, expect AI, fueled by new GenAI-enabled capabilities, to chip away at gains in efficiency, accuracy, and speed ...

Later’s acquisition of Mavely signals influencer marketing upstarts will defend their turf from big agencies. The post The ...

NYSE:WSM) Horizon Media Holdings Appoints Tech Visionary and Industry Powerhouse Bob Lord as Its First President ...

Reflecting on his achievement as the Account Person of the Year, Stuart Randall shares his thoughts on the win.

Verizon for the first time will run a nationwide “FanFest” on Super Bowl Sunday, activating in all 30 NFL markets.

Publicis Groupe MENAT's Tahaab Rais shares his thoughts after lifting the Strategy Leader of the Year award for the third ...

Key takeaways from this article: <li /> The majority of deals are small (firms of less than $6 million), with independent PR ...

Press Release - Adding to its triumphs at LAIF, Insight Publicis shone at the Women in Marketing Communications Awards (WIMCA), where it was named Most Outstanding Creative Advertising Agency in Gende ...

Epsilon Data Management LLC must face trial on whether it terminated a Black former director because she complained about discrimination and threatened to go to the EEOC, a Dallas federal judge ruled.