Amazon wanted a way to change how fans experience NASCAR broadcasts. Enter the "Burn Bar," an AI-generated tool to visualize ...

NASCAR’s Cup Series has shifted to a new address. The post NASCAR’s TV Deal With Prime Video Causes Massive Exodus of Core ...

NASCAR Mexico Series President and CEO Jimmy Morales, from left, NASCAR driver Daniel Suarez, of Mexico, Ben Kennedy, ...

Bookmark this page and come back often as Pocono race-week essentials -- from entry lists to race results -- are tabulated.

NASCAR fans have grown accustomed to seeing speed, throttle and braking on broadcasts for years.

NASCAR is fine with the drop in older viewers, because the numbers also show a massive 32% increase in viewers in the coveted ...

The NASCAR Cup Series heads to Pocono Raceway this weekend, with qualifying Saturday at 1:45 p.m. ET on Prime Video.

This past Sunday’s Viva Mexico 250 at Autódromo Hermanos Rodríguez in Mexico City got 2.10 million viewers on Prime Video, per Adam Stern of Sports Business Journal. That included the youngest ...

. @PrimeVideo got 2.10 million viewers for Sunday's @NASCAR race in Mexico City. ➡️ That included the youngest audience yet for Prime and the lowest audience for any Cup race since 2017. ➡️ The ...

Prime Video has the exclusive rights to stream five NASCAR Cup Series races this season , starting with the Coca-Cola 600 on ...

Many former NASCAR drivers have taken their talents from behind the wheel to behind the mic and are breaking down ...

What a cool way to see this feature come to life and elevate NASCAR broadcasts,” Schwartzstein said. Alex Strand, Prime Video’s senior coordinating producer for live sports, also sees the Burn ...