You can now create and modify images using ChatGPT’s AI chops inside WhatsApp without having to use the ChatGPT app at all. WhatsApp, the MetaAI-owned messaging app, caused more than a little controversy recently when it added a new Meta AI button to its interface that was impossible to remove.

Will Cathcart, head of Meta's subsidiary, announced the launch of WhatsApp channels with subscriptions and advertising. He says the rollout of artificial intelligence does not compromise the privacy of encrypted messaging.

End-to-end encryption is still guaranteed, and Meta also said that if users only use the app to call or message their contacts, there will be “no change to [the] experience at all,” though for many, this promise simply isn’t enough.

WhatsApp monetization begins, potentially adding $15B+ annual revenue from Meta Platforms, Inc.'s nearly 3B global users. Click for my META stock update.

Mark Zuckerberg is on a roll, and he’s not slowing down. Back in April, Meta Platforms (META) delivered a blockbuster Q1, with a $42.32 billion revenue haul, up 16%, driven by AI-powered ad growth. The momentum seems to be going strong throughout Q2,

As AI-powered tools like ChatGPT and Gemini continue to raise the bar, Meta AI is joining the league with new capabilities being tested within WhatsApp.

Staying in the AI race is crucial for Meta, Google, Amazon and Microsoft, with the technology likely to be the future for the industry.

After the tech giant announced it would begin to include ads in WhatsApp’s Updates tab, which is used by roughly 1.5 million people per day, Signal president Meredith Whittaker took to X to lure users to her messaging tool: “Use Signal,” she wrote. “We promise, no AI clutter, no surveillance ads—whatever the rest of the industry does.”

WhatsApp already is equipped with native text-to-image generator courtesy the MetaAI. Taking a dig on ChatGPT image generation feature’s integration on WhatsApp, rival PerplexityAI remarked, No offense but yall are like 5 months late.”