Jaguar's controversial rebrand was 'brilliant' after all, some ad veterans say. Others aren't so sure.
Jaguar's rebrand, culminating in a concept car this week, got rave reviews from some ad industry vets. But its true success ...
The most controversial rebrands of all time
Rebranding is risky for any company; if done correctly, it can modernise the brand image, expand into emerging markets, signal positive change and attract new customers. However, it comes with the ...