In reality, while this merger shakes up the commercial world, its impact on the public sector feels overstated. The ...

Amid the Omnicom-IPG merger, here are a few lessons that The Office can teach us about managing marriage of different ...

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Articles written by Sayantan Choudhury ...

IPL merger may drive efficiency and innovation, it could also disrupt client-agency relationships, lead to job losses, and ...

Ad Holding Company of the Year 2024 was the year ad holding companies became interesting again. First we had Publicis Groupe ...

Can anyone make us love insurance companies? They've been in the news recently after events in New York (makes you grateful ...

When Jordan Saxemard, former president of Dyson’s EMEA business, took over as CMO of audio tech maker Sonos in May, his first task was to revive the brand’s cultural impact. One way to achieve that is ...

Publicis Groupe CEO Arthur Sadoun, describing his global advertising group as top dog, has given his staff a briefing on the Omnicom-IPG merger and the "fun" it will bring. The France-based agency ...

Promising to combine two titans’ expertise in media, creative, and digital services, the merger is being touted as a win for ...

With the big six holdcos on the verge of becoming the big five, how will the so-called ‘mega-merger’ impact client work, ...

Publicis Groupe CEO Arthur Sadoun has taken a backhand swipe at competitor WPP, currently the largest advertising group in ...