Communications services companies rose as traders bet consolidation in the sector would continue.
Discovery and Comcast are expected to attempt to spin off their cable TV businesses, which could set the stage for other ...
Key areas of buyer interest include retail media, streaming TV, influencer marketing, and AI, industry insiders say.
The megamerger would end the FTSE 100 stalwart's 24-year reign as the world’s largest advertising and public relations group ...
Social media influencers became mainstream brand ambassadors, agency consolidation picked up pace and the audio medium seemed ...
Wall Street is optimistic that a buoyant stock market, declining interest rates and Donald Trump’s lighter-regulation agenda ...
Omnicom’s proposed deal to take over rival Interpublic is set to form the world’s largest advertising agency should it win ...
Aviva has agreed to buy Direct Line for £3.7bn, creating a major UK motor insurance player. Deal to close by mid-2024 after ...
The recent announcement of the merger between two American agency giants, Omnicom Group and Interpublic Group (IPG), marks a ...
Cross-channel marketing has transitioned from being just another buzzword to becoming indispensable in delivering customers cohesive and personalised experiences, says the vice president for data ...
Data from Campaign School Reports proved a hit in 2024, from features about hybrid-working to parental leave policies.
Pricing changes in 2025 are shaped by several global forces, including inflation. Rising labour costs, energy prices, and ...