German apparel and footwear brand Adidas will enter Formula One as kit suppliers to the Mercedes Formula One team in a multi-year partnership announced on Tuesday for the new post-Lewis Hamilton era.

Adidas announced a new collaboration with Mercedes-AMG Petronas F1 in their new press release on January 7, 2025. This is the first time Adidas will be collaborating with a brand for Formula 1.

German apparel and footwear brand Adidas will enter Formula One as kit suppliers to the Mercedes Formula One team in a multiyear partnership announced on Tuesday for the new post-Lewis Hamilton era.

From what is understood, the collaboration will focus on creating a range of apparel, footwear, and accessories for the team and its fanbase.

Mercedes-AMG F1 Team have today announced a multi-year deal with sportswear giants adidas. It’s a deal which brings together two of the most successful brands in sport over the last decade. Mercedes have won seven World Drivers’ Championships since 2014,

Mercedes has announced an exclusive team wear deal with Adidas, as the German brand will supply team wear for The Silver Arrows. It will be the first time that Adidas has been involved in the realm of Formula 1,

The move sees Adidas, which is valued at $44.40 billion, move into F1 for the first time and comes as the latest stage of the post-Lewis Hamilton era. Mercedes announce Adidas as