Now a bonanza of viewership, the 37-year-old event that launched as a meager presentation of 10 basic programs and has also courted detractors over the years.

Shark Week 2025 is here, with a packed schedule of shows, documentaries and podcasts. Here's when Shark Week is and how to watch and stream.

Discovery Channel’s “Shark Week” kicks off with a unique twist this year: “Dancing with Sharks.” Hosted by former “Dancing With the Stars” host Tom Bergeron, the show features scuba-diving shark handlers performing underwater dances with hammerhead sharks.

The drink — affectionately named the Bad Bruce — is available from July 20 – 27 at locations of the Denver-based coffee chain nationwide.

Shark Week is not just an annual marathon of Discovery Channel shows; it's part of the everyday culture of New Smyrna Beach.

Shark Week 2025 officially kicks off on the Discovery Channel Sunday, July 20 at 8/7c and over the course of a week of special programming, 20 new releases will premiere on the popular network.