DIRECTV Advertising, a pioneer in addressable advertising, today announced the programmatic enablement of its linear satellite inventory. Powered by the company's proprietary ad tech stack, DIRECTV ...

Ad research pioneer to lead company's U.S. expansion; AI-powered platform enables mass content testing and optimization for marketers SCOTTSDALE, Ariz., Jan. 7, 2025 /PRNewswire-PRWeb/ -- Former Ace ...

The year 2024 ended far better than it appeared it would midway. At the end of June, 2024 was about 20 percent under 2023's ...

The Mouse House roared back to the top spot at the U.K. and Ireland box office in 2024, capturing a 20.9% market share with ...

"Mufasa: The Lion King'' climbed to the top of the box office chart in its third week in theaters, grossing $23.8 million ...

On the surface, all seems well in MAGA media world today. But there are questions large and small that could reshape the ...

U.S. box totaled $8.56 billion, a slught decline from 2023. The most popular films were sequels. Among studios Disney led ...

The Walt Disney Co.’s “Mufasa” claimed the No. 1 spot on the North American box office charts over the first weekend of 2025.

Disney's "Lion King" prequel is No. 1 at the domestic box office after trotting behind "Sonic the Hedgehog 3" for two ...

Few could have predicted that PG movies and two foul-mouthed comic book heroes — plus sending titles earlier into homes — would be saviors of 2024.

There are some lessons to be learned from what worked, including PG-rated and animated movies and re-releases, and what ...