I watched a full NBA game in Apple Immersive Video on Vision Pro, and it felt remarkably close to sitting courtside.

The NBA's Lakers and Bucks faced off in the first game broadcast live on the Apple Vision Pro. The verdict: amazing ...

The first live sporting event was broadcast in the Vision Pro, and it’s a big disappointment. The experience could be amazing ...

According to The Financial Times, "weak sales" have prompted Apple to slash marketing spend by 95% and significantly cut ...

Apple introduced a new version of the Vision Pro with M5 chip this week, and it came with a Dual Knit Band that Apple says is more comfortable to wear for long periods of time. M5 Vision Pro buyers ...

But much of the progress the Vision Pro has made hasn’t stemmed from the routine tick-tock of software and hardware updates. Apple has also been throwing itself into the equally vital work of getting ...

Apple today released a new Developer Strap for the Vision Pro, on the same day as the Vision Pro with an M5 chip became available to purchase at Apple Stores. The second-generation Developer Strap ...

Last week Apple released feature-packed updates like iOS 26.2, iPadOS 26.2, and more. New features for visionOS 26.2 appeared minimal during the beta process, but it turns out, the update actually ...

Forbes contributors publish independent expert analyses and insights. Anshel Sag is an industry analyst covering XR, 5G, mobile and PCs. Apple has made it a bit of a tradition to refresh its PCs in ...

Apple today unveiled its hardware refresh of Vision Pro, which includes its latest M5 chip and a new Dual Knit Band. Apple has unveiled the new Vision Pro featuring the M5 chip, which is said to ...