Apple CEO Tim Cook remains bullish on the Vision Pro, despite reports of low sales since the mixed-reality headset launched ...

Tim Cook has now served as Apple's chief executive officer (CEO) for longer Steve Jobs' entire tenure, including the latter's ...

Apple CEO Tim Cook signaled on Thursday the iPhone maker was ready to spend more to catch up to rivals in artificial ...

Speaking to investors during Thursday's earnings call, Tim Cook didn't appear worried that advancements in AI could replace ...

Apple's CEO Tim Cook today said the iOS 26, iPadOS 26, and macOS 26 developer betas are the company's most popular developer ...

Apple’s goal of ‘embedding’ AI across its devices could involve teaming up with another company.

Cook said Apple has bought seven companies this year from "all walks of life." Apple's deals have been much smaller than ...

On an earnings call today, Apple CEO Tim Cook said the company is "making good progress on a more personalized Siri" that is ...

Apple today reported its earnings for the third fiscal quarter of 2025, and iPhone sales saw significant growth. iPhone ...

Apple's fiscal Q3 2025 saw record June quarter revenue of $94 billion, fueled by the iPhone 16 series' success. CEO Tim Cook ...

“The risks to Apple are real,” she said. “Regulation is coming and tariffs are back in the headlines, with the US still ...

Apple's AI strategy, first revealed at WWDC last year, has faced delays and challenges. CEO Tim Cook emphasized the company's ...