AMC’s Q2 report indicated that the theater industry may finally be moving past the ruinous pandemic and dual-strike ...

AMC Theatres will trim its preshow length after an ad expansion left studios fuming and audiences skipping trailers, with changes expected before 2026 ...

Overall revenues jumped 35 percent to $1.4 billion as the mega exhibitor looks to get out of the debt hole brought on by the ...

Lifestyle Subscription ClassPass Redefines Wellness with Expansion Including AMC Theatre Credits first appeared on Parade on ...

Earlier in the summer, AMC Theatres began running some pre-movie commercials in an attempt to add a little bit of revenue.

AMC Theatres CEO Adam Aron shares details in an earnings call about his plans to reduce the length of the ad and ...

Adding AMC Theatres to ClassPass reflects our commitment to offering the highest quality lifestyle and wellness experiences to our members,” said Fritz Lanman, CEO of Playlis ...

Get the show on the road, AMC says. After the company’s decision to extend ad time last month caught flak among movie theatre goers and studio execs alike, it seems the theater group is trying to ...

AMC Theatres' CEO Adam Aron announced during an earnings call on Monday that the company would be cutting down on its pre-show marketing. “It’s not that there’s been a change of heart...but we also ...

Everyone who frequents movie theaters these days is well aware that when the lights dim, there’s still a fair amount of time ...

EXCLUSIVE: After some major studios clutched their pearls over AMC Theatres ‘ decision to book more ads before each movie’s ...

A movie theater in Cumberland County has added reserved seating. AMC Camp Hill 12 in Hampden Township now has the new seating ...