Veo, Google’s latest generative AI video model, is now available for businesses to start incorporating into their content creation pipelines. After first being unveiled in May — three months after OpenAI demoed its competing Sora product — Veo has beaten it to market by launching in a private preview via Google’s Vertex AI platform.

Google’s Veo is being marketed to advertisers for making cheaper, quicker ads, even though consumers may hate it.

Google has begun rolling out private access to its Veo and Imagen 3 generative AI models. Starting today, customers of the company’s Vertex AI Google Cloud package can begin using Veo to generate videos from text prompts and images. Then, as of next week, Google will make Imagen 3, its latest text-to-image framework, available to those same users.

Google Cloud said on Wednesday it had partnered with Air France-KLM to deploy generative artificial intelligence (AI) technology on the airline group's data.

Google Cloud is collaborating with Air France-KLM (OTCPK:AFRAF) (OTCPK:AFLYY) to help the airline use the tech giant's data, analytics, and generative AI technology to boost the French company's data-centric and multi-cloud strategy.