Eddy Cue says Apple TV dropped the “Plus” because it no longer needed the distinction, explaining the name change during The Town podcast with Matt Belloni.

Apple just dropped the plus sign from Apple TV. It never made any sense anyway. Inside the company's decision to make this ...

The media company, led by CEO Maxime Saada, reported its revenue for the first nine months of 2025, including a boost from ...

Amazon retitled the Fire TV Stick 4K as Fire TV Stick 4K Plus. It’s the same hardware with a clearer spot between 4K Select ...

On the latest episode of The Town podcast, Apple's services chief Eddy Cue explained why the company decided to rename Apple ...

Why minus the plus from Apple’s TV products? It seems that the California company has a broader idea of where it can take its ...

A few simple adjustments to your TV's basic settings can instantly sharpen the picture and elevate your viewing experience.

Apple TV+ announced on Monday, Oct. 13 that it was dropping the plus sign, becoming Apple TV but no word as to when the ...

Eddy Cue, Senior Vice President of Services at Apple, is giving insight into the rebrand of Apple TV+ into simply Apple TV.

In a guest appearance on The Town podcast hosted by Matt Belloni, Eddy Cue discussed why the company decided to drop the ...

Apple buried its TV+/TV rebrand in a press release announcing the streaming premiere date (Dec. 12) for its F1 movie starring ...