More information: Jeremy Yang et al, Engagement That Sells: Influencer Video Advertising on TikTok, Marketing Science (2024). DOI: 10.1287/mksc.2021.0107 ...

TikTok, Instagram, and X posts are familiar sights in text conversations, news articles, and even Slack messages. Soon, ...

Ride-hailing app company Curb Mobility is bringing TikTok's user-generated content to Taxi TV, its network of more than ...

CreatorDB The Right Price for an Influencer on YouTube YouTube, with over 2 billion monthly users, is a main platform for long-form content and highly engaged communities. Pricing depends on the ...

There are 135.79 million TikTok users in the U.S. as of February 2025. TikTok Shop’s GMV is at $33.2 billion worldwide as of 2024. As of February 2025, 44.3% of TikTok users are women.

Nielsen will launch a new aspect to its analytics, helping advertisers understand how their ads result in realized ...