BookTok, TikTok’s literary corner, has turned casual reader posts into a force that sells books, builds careers, and shapes ...

TikTok AI ads simulate influencer content, with sparking cost-saving benefits and creator concerns, but not everyone is charmed.

The TikTok updated AI tools let brands create influencer-style videos using avatars that model products and mimic creators — ...

TikTok will let brands generate AI influencer content that mimics what human creators might share.

Fitness influencer Ashton Hall's viral morning routine boosted sales for Saratoga Spring Water, showcasing the power of ...

The next ad you see on TikTok might not feature a human at all. With new features like avatars and instant video generation, ...

Influencers on TikTok have been banned after they were found to be promoting drugs like Ozempic and Mounjaro through their social media ...

TheWrap, using new Sensor Tower data, looks at how dominant social platforms like Instagram and TikTok compare, as well as ...

A local official in Brazil say the world’s most-followed TikTok personality Khaby Lame is now in the South American country.

It’s a global industry worth $37 billion, but in Australia, it’s largely unregulated. Both consumers and social media stars ...

The success of Duolingo’s “unhinged” viral social content has helped bring marketing closer to the wider business, says its ...