NEW YORK (AP) — It took eight years, 450 product sketches, 6,000 consumer tests and hundreds of millions of dollars for Procter & Gamble to create something that it hopes will be destroyed in the wash ...

CINCINNATI--(BUSINESS WIRE)--HE Washing Machines are among the most sophisticated appliances in the home, designed to make more than 100 decisions per hour, with more technology than that which fueled ...

Made from natural ingredients, Loni Bio Laundry Detergent is specially formulated to break down tough stains and odors from clothes. After just one wash, you’ll be amazed at how clean and crisp your ...

CINCINNATI -- — Procter & Gamble Co. is trying out a cheaper version of Tide laundry detergent in a bid to churn up new sales. Tide Basic is hitting shelves in some 100 stores in the South and ...

Have you ever stood in the laundry products aisle, or been inundated by the results of an online search for laundry detergent, wondering why there are so many different types of detergent — and what ...

If you’re one of those shoppers who thinks that all laundry detergents are the same, who buys whatever brand is on sale, who treats wash day like it’s a chore, stop reading now. What comes next might ...

Sept 4 (Reuters) - Procter & Gamble Co is launching a lower-priced "Tide Simply Clean" liquid detergent for U.S. shoppers, but it is "not very interesting" to current Tide users, Chief Executive A.G.

Procter & Gamble has the largest share of the US premium-detergent category, though more consumers are showing interest in cheaper options Procter & Gamble Co. is testing the bounds of what consumers ...

Approximately every 10 days, I remove items from the hamper in my bathroom, take them downstairs to the laundry room, and allow the washer to fill with water as I place Tide detergent and Clorox in ...

(Reuters) - Procter & Gamble Co is launching a lower-priced "Tide Simply Clean" liquid detergent for U.S. shoppers, but it is "not very interesting" to current Tide users, Chief Executive A.G. Lafley ...