Sydney Sweeney was fascinated by the women who criticised her bathwater soap. The 27-year-old actress teamed up with the men's personal hygiene brand Dr. Squatch in May to launch a soap called ...

Sydney Sweeney has proven to be one of Hollywood's fastest-rising stars, but her latest cover for The Wall Street Journal ...

Actress Sydney Sweeney recently documented a night out with friends on Instagram, offering fans a glimpse into her social life. The Euphoria star attended a crowded venue, distri ...

On the red carpet, Sydney Sweeney usually keeps her glam pretty straightforward. However, she's also taken some risks that didn't exactly pay off in her favor.

Experts say that American Eagle's response to the outrage over its campaign featuring the "Euphoria" actor tells us a lot about the current political climate.

The ad is praised for promoting diversity as it comes amid the scandal involving American Eagle and Sydney Sweeney.

Kory Marchisotto, global chief marketing officer of E.l.f. Beauty, told the Business of Fashion that the company chose Rife ...

The popular beauty brand told fans it "missed the mark." But the ad is still posted on its social media pages.

Swiss watchmaker Swatch has issued an apology and pulled an advert from its global platforms after it sparked uproar in China ...

E.l.f. brand chief marketing officer Kory Marchisotto said it was never the company's intention to risk controversy by featuring comedian Matt Rife in a recent ad.

Swatch Group, which also owns Omega, Longines and Tissot watches, is heavily exposed to China for revenue. Read more at ...