Imagine, if you will, a pasty, bespectacled string bean draped in an American flag, an Olympic medal tugging at his pencil neck, all backed by John Williams’ orchestral swells and the impassioned ...
The International Olympic Committee has teame dup with SEGA to bring Sonic the Hedgehog to the Olympics in a new branding campaign ...
Earlier this year, the Olympics committee voted overwhelmingly to authorise the Olympic Esports Games in Saudi Arabia, to run for a whopping 12 years. It marked a massive milestone for the Olympics, ...
The Olympic and Paralympic Games are a feast for sports lovers. Between July and September, the world is brimming with sports news. The last game was over just the other day and the void is already ...
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Sonic the Hedgehog Joins Olympic Games as Official Ambassador
SEGA partners with the International Olympic Committee to make Sonic the Hedgehog merchandise starting in 2026.
Rachael "Raygun" Gunn is now immortalized in the newest entry into the long-running Call of Duty franchise. The newest battle pass for Call of Duty: Black Ops 6 includes an emote that resembles Raygun ...
The deal with the IOC also includes technical and advertising support surrounding the games. By Alex Weprin Senior Editor Comcast’s previous deal for the Olympic rights was signed more than a decade ...
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